A Referrush guide for creators and brand teams

Influence used to stop at awareness. Today it drives measurable sales if you wire it right.

Affiliate marketing, in one minute

Affiliate is simple: you recommend a product using a trackable link or code; when someone buys, you receive a commission.

It's performance based and incentive aligned: brands pay only on sales, creators earn in proportion to the value they create.

Not to be confused with:

• Sponsored posts (fixed fee for deliverables, no tie to sales)
• Ad share payouts (paid on views, not purchases)

What creators should know before they start

Consistency beats bursts

Maintain a cadence you can actually sustain. A repeatable format (reviews, use case demos, "what I actually use") compounds trust and conversions.

Relevance over reach

Pick products your audience truly needs; conversion rate and earnings per click matter more than follower count.

Commissions climb with proof

Most creators begin on standard tiers; negotiate up using real performance (click through, conversion, revenue), not vanity metrics.

Disclose clearly

Transparent affiliate disclosures protect trust and keep you compliant.

Use proper tracking

Screenshots and manual tallies create disputes. A platform purpose built for affiliate and referrals removes friction for everyone involved.

How Referrush powers creators and brands

Track where audiences really convert

Share via links and unique codes across Reels/Shorts, YouTube, newsletters, blogs and chat. Our WhatsApp first design reflects how buyers actually discuss and buy.

First party, performance grade attribution

Built to handle multi touch journeys without breaking the user experience.

Payouts that just work

Clear terms, on time execution, refunds/returns logic handled, and India ready UPI payouts with TDS friendly workflows plus global options.

Creator brand communication in one place

Briefs, assets, and updates stay organized so campaigns move fast.

Zero friction buyer experience

Automatic discount application from creator links/codes and post purchase referral prompts so your wins compound.

Systems that separate top affiliates from the rest

1. Specificity wins

Show the product solving one concrete problem. "Three ways I use this on travel days" beats generic unboxings.

2. Single, strong CTA

Every post should make the next step obvious: tap the link, use the code, claim the launch offer.

3. Launch windows and bundles

Limited time incentives and smart bundles lift AOV and EPC without training buyers to wait for endless discounts.

4. Response loops

Answer DMs and comments quickly. The faster you bridge curiosity to clarity, the higher your conversion.

5. Evergreen anchors

Keep one deep, timeless review you can reference across content so new followers can "catch up" in one click.

6. Post purchase compounding

Pair affiliate with referrals: when your audience buys, the brand's Referrush flow nudges them to share with friends often using your code so momentum doesn't stall.

7. Honest claims only

Nothing burns trust faster than over promising and spiking returns.

Commission structures that actually drive behavior

Flat % of sale: simple and scalable with AOV

Tiered %: higher rates unlocked by monthly revenue milestones (rewards consistency and growth)

Hybrid: modest % plus launch bonuses during key windows

New customer kicker: extra % for first time buyers you introduce

Category based: align higher rates with higher margin SKUs

Practical tip: tie bonuses to outcomes (revenue, first time customers) and controllables (content quality/volume), not vanity metrics.

What brand teams must set up on day one

A real offer

Pair creator commission with a buyer incentive that feels worthwhile.

A usable brief

Five USPs, three do/don't claims, ten approved assets, FAQs on fit/sizing/returns. Keep creators out of the inbox maze.

Clean links and codes

Pre generate everything and test the full checkout path.

The journey, wired

Enable auto apply discounts, WhatsApp/SMS friendly sharing, and post purchase referral prompts.

A measurement dashboard

Focus on EPC, conversion rate, AOV, LTV of referred customers, and refund adjusted revenue. Review weekly, optimize monthly.

Measurement that matters (and why)

EPC (earnings per click): the cleanest single metric to evaluate creative and offers across channels

Conversion rate: shows if the message, audience, offer fit is real

AOV: higher AOV supports higher commissions without hurting margins

Refund adjusted revenue: the adult version of "sales"

LTV of referred customers: the long game; affiliates who pull in sticky customers deserve longer term partnerships and better tiers

Creator brand collaboration, done right

Speed with clarity

Creators ship faster when assets and claims are pre approved and accessible.

Feedback with receipts

Share performance insights, not opinions: which hooks converted, which thumbnails spiked CTR, where drop offs happen.

Re invest in winners

When a creator format consistently prints EPC, increase its oxygen: higher tiers, early access to launches, co branded bundles.

Keep the door open

Great affiliates are partners, not vendors. Regular check ins beat last minute scramble briefs.

Compliance and trust (non negotiable)

Always disclose affiliate relationships, in captions and within videos where relevant.

Avoid unsupported health/financial claims; use brand approved language.

Represent the product truthfully. Long term trust outperforms short term clickbait.

FAQ's

Can micro creators win?

Yes. Niche relevance and consistent formats often beat broad reach.

Links or codes?

Use both. Links power click journeys; codes thrive in chat, stories, and offline word of mouth. Referrush tracks either cleanly.

What about buyers who chat first, buy later?

Multi touch is normal. Referrush is designed to attribute across those hops.

How fast are payouts?

Set schedules up front; Referrush keeps approvals visible and payouts predictable.